Meet Our Team
At The Back Office, we believe that the right team makes all the difference. Our skilled Virtual Assistants are the backbone of our success, helping businesses across New Zealand and Australia thrive with seamless support.
Miss Ulrike
Director and CEO
As a mum and entrepreneur, I know firsthand how hard it is to juggle everything — running a business, managing admin, handling sales, and still making time for family. That’s how this all started. I wanted a better, smarter way to get things done — and that idea grew into what is now The Back Office VA.
Today, we help business owners across New Zealand and Australia reclaim their time and focus on what truly matters. By combining the skills of our Academy-Certified Virtual Assistants with the power of AI-driven systems, we deliver smart, reliable support that feels both personal and professional.
AI will keep changing how we work, but nothing replaces trust, real relationships, and good old-fashioned human know-how. These things can’t be automated. At The Back Office VA, we mix smart tech with genuine Kiwi care — helping businesses grow with both efficiency and heart.
But beyond supporting business owners, what drives me most is creating real opportunities for our people. Our Academy-Certified Virtual Assistants aren’t just staff — they’re growth partners. They bring heart, expertise, and dedication, and we back them with continuous training, support, and community.
By working together, we create a win-win environment where businesses thrive and our VAs grow alongside them. The Back Office VA is built on the belief that the real future of business lies in combining cutting-edge technology with the wisdom, trust, and intuition of a true growth partner.
Miss Ley
NZ Operations and Business Partnerships Manager
Ley leads our NZ Operations and Business Partnerships, ensuring seamless communication, smooth delivery, and genuine support for every business we serve. With a strong background in office management, HR, and coordination across New Zealand, South Africa, and Australia, she blends global experience with local insight to bring both structure and heart to every partnership. Her bubbly personality and people-first approach make her a natural connector — bridging business owners and teams with care, clarity, and professionalism.
Miss Tiyanna
Business Engagement Representative
With professional experience across Trustpower, SKY, Bupa, and Clean Heat Australia, Tiyanna has contributed to the growth of these companies through her involvement in various engagement and campaign projects across New Zealand and Australia. Her work in these roles honed her ability to connect with clients, understand their needs, and create meaningful experiences that foster long-term trust.
Her calm energy, adaptability, and genuine care shine through in everything she does. Whether she’s reconnecting with business partners, engaging new clients, or supporting outreach campaigns, Tiyanna represents TBO’s commitment to authentic, people-first connection across both sides of the Tasman.
Mister Clyde
In-House Payroll Administrator (NZ)
Clyde is our in-house Payroll Administrator based right here in New Zealand, keeping our numbers — and our team — in perfect balance. With a sharp eye for detail and a steady, dependable approach, he handles payroll processing, timesheets, and compliance with care and consistency. Working closely with our NZ operations team, Clyde takes the stress of payroll off business owners’ shoulders, ensuring every pay run is handled accurately, on time, and in full compliance with local standards.
Miss Angelica
Administrator VA- Finance
Angelica supports insurance advisers with precision and care — managing client files, policy updates, and insurer follow-ups to keep everything running seamlessly and compliant.
Miss Rozz
Administrator VA- Real Estate
Rozz keeps the real estate engine running smoothly behind the scenes. From managing listings and updating CRMs to coordinating viewings and preparing contracts, she ensures every detail is handled with precision. Her strong organizational skills and proactive support free up agents to do what they do best — connect with clients and close more deals.
Miss Ruffa
Business Support Coordinator
Ruffa is the bridge between people and technology, keeping everything running smoothly behind the scenes. From automated scheduling to AI-powered systems, she ensures efficient processes and top-notch support for every business we serve.
Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
Excellence
Top-notch services.
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